The TRP System in Indian Television: An usual culture Impacting Quality Content


The Indian television industry is a buzz filled with alot of shows with different genres, aiming to capture the attention of millions of viewers. However,TRP (Television Rating Point) system has emerged as a dominant force that influences the fate of TV shows, amidst the competition for high ratings and viewership. While TRPs serve as a measure of a show's popularity, the impact of this system on quality content has become a matter of concern. Many shows like Katha ankahee and Sapno ki chalaang despite possessing good content face challenges and succumbed to low TRPs, highlighting the need for a balanced approach in the Indian television landscape.
The TRP system is a way to measure how many people watch a TV show. It is important for broadcasters and advertisers because it helps them decide which shows to air and how much to charge for advertising. However, the TRP system can sometimes favor certain types of shows, which can lead to a lack of diversity.
Quality Content versus TRPs:
"Katha Ankahee" and "Sapno Ki Chalang" serve as prime examples of shows with compelling storylines and unique narratives that still failed to grasp high TRPs. These shows explored unconventional themes and story lineups, providing viewers with a refreshing break from the typical saas-bahu dramas.Despite their strong content and critical acclaim, they struggled to attract mass audiences and eventually went off the air.
The pressure to get high TRPs can lead to a lack of creativity and innovation in the television industry. Producers and broadcasters often play it safe by creating formulaic shows with repetitive plots and sensationalised content. This limits the scope for diverse content and discourages experimentation. Shows that prioritize artistic merit and genuine storytelling are often sidelined, as they are not seen as being as marketable as other high trp shows.
The TRP system is not the only factor that determines the fate of a TV show. Audience preferences and market dynamics also play a role. For example, a show that airs at a time when most people are not watching TV is less likely to get high TRPs.
Marketing strategies also play a role in shaping a show's TRPs. For example, a show that is marketed effectively is more likely to get high TRPs. It is important to strike a balance between meeting viewers' demands and encouraging diverse, high-quality content.
The best way to achieve a balance is to create shows that are both entertaining and thought-provoking. Shows that are well-written, well-acted, and well-produced are more likely to appeal to a wide range of viewers. They are also more likely to find an audience over time, even if they do not get high TRPs in the short term.
To create a more inclusive and diverse television landscape, people involved in the industry can consider using different ways to measure the success and impact of a show. Along with TRP ratings, qualitative measures like critical acclaim, social media engagement, and audience feedback can provide valuable insights. This will allow for a more thorough evaluation of a show's performance and potential.
Though ,the TRP system, while playing a vital role in the Indian television industry, also poses challenges for shows that prioritize quality content over ratings. It is crucial for broadcasters, producers, and viewers to collectively support and appreciate shows that offer unique storylines and push creative boundaries. By encouraging innovation and praising diverse content, the Indian television industry can strike a balance between commercial viability and good content.
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